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# Innovation at Accenture

## Innovation at Accenture isn’t just about big ideas—it’s a mindset hardwired into everything we do. We harness cutting-edge technologies, evolving skills, and smarter processes to create real, lasting value where it matters most.

In a world where technology and economic shifts move faster than ever, our innovation is built for both the urgency of now and the opportunities of what’s next.

Across our global organization, we connect emerging tech, bold thinking, and new ways of working—enabling our clients to move at speed and to reinvent with confidence.

And at the heart of it all? Our people. Driven to challenge convention, we uncover both everyday efficiencies and major breakthroughs that deliver measurable impact for our clients—day after day.

## Accenture's Innovation Lifecycle

Organizations that excel at innovation learn from their people and identify, harvest, amplify, industrialize, and distribute these innovations to scale their potential and value.

And that’s the way we’ve designed our innovation lifecycle. We call it, the 5 I’s of Innovation – Ignite, Incubate, Intensify, Industrialize, Immerse.

### Ignite with Think Tank

Accenture’s Think Tank translates emerging insights, ideas, and technologies into innovation focus areas. It investigates disruptions, bridges game-changing technologies with adaptation needs, and delivers actionable concepts grounded in business and client value.

### Incubate with Labs

Our Labs test new concepts through applied R&D, piloting disruptive technologies in areas like cloud, quantum, robotics, and AI. This builds deep insight into what works and the risks—helping us move fast, stay agile, and invest in the extraordinary.

### Intensify with Centers of Excellence

Accenture’s Centers of Excellence turn proven concepts into scalable capabilities, rapidly bringing innovations to market and driving growth. They develop talent, scale accelerators, and partner with start-ups, all while staying agile through continuous real-world feedback.

### Industrialize with Service Delivery

Service Delivery integrates new capabilities into daily operations, capturing insights and improvements. Our teams rapidly scale proven solutions, amplifying innovation across service lines to equip everyone to deliver value when it matters most.

### Immerse with Connected Innovation Centers

Our Connected Innovation Centers offer immersive experiences that showcase today’s innovations and what’s coming next. Fully connected and globally accessible, they provide the latest insights, solutions, and demos through collaborative spaces, classrooms, and ecosystem spotlights—all designed to bring the best of innovation into our clients' businesses.

[Learn more](https://www.accenture.com/us-en/about/accenture-innovation/connected-innovation-centers)

## Innovation in action

The AI robots transforming warehouses

[See more](https://www.accenture.com/us-en/case-studies/technology/ai-robots-transforming-warehouses)

AI personalities that spark real connection

[See more](https://www.accenture.com/us-en/case-studies/technology/ai-personalities-spark-real-connection)

AI Refinery: Smarter, faster marketing

[See more](https://www.accenture.com/us-en/case-studies/technology/ai-refinery-smarter-faster-marketing)

Your data, your rules: a new era of trust and connectivity

[See more](https://www.accenture.com/us-en/case-studies/metaverse/your-data-your-rules-new-era-trust-connectivity)

### Accenture Ventures

Our Venture Capital and Corporate Venture Capital network is vast and global

Accenture Ventures is at the forefront of shaping the future of technology, managing a $250M fund with 70+ active venture investments. Targeting 50,000 global startups, Accenture Ventures provides strategic market access to Fortune Global 500 clients. Our Corporate Venture Capital Advisory Practice and Project Spotlight empower innovative tech companies and our enterprise clients to scale and lead their industries through curated co-innovation and tailored strategies. Discover how our ecosystem of visionary founders, market intelligence, and enterprise expertise is redefining the tech landscape.

## Our leaders

### Adam Burden

Global Innovation Lead

[LinkedIn](https://www.linkedin.com/in/adam-burden-4547065a/ "Connect with Adam Burden on LinkedIn. This opens a new window")

### Brian Richards

Innovation Services Lead, Americas

[LinkedIn](https://www.linkedin.com/in/brianhrichards/ "Connect with Brian Richards on LinkedIn. This opens a new window")

### Sigrid Stinnes

Innovation Services Lead, EMEA

[LinkedIn](https://www.linkedin.com/in/sigrid-stinnes/ "Connect with Sigrid Stinnes on LinkedIn. This opens a new window")

### Behren Schulz

Innovation Services Lead, APAC

[LinkedIn](https://www.linkedin.com/in/behren/ "Connect with Behren Schulz on LinkedIn. This opens a new window")

## Innovation awards

Accenture sweeps 24 iF Design Awards, leading in innovation

### Accenture sweeps 24 iF Design Awards, leading in innovation

Accenture has claimed 24 prestigious iF Design Awards, solidifying its position as a leader in innovative design across multiple categories.

[Explore more](https://ifdesign.com/en/winner-ranking/winner-overview/?awardId=2&find=accenture+song&sort=random&yearId=0 "This opens a new tab away from Accenture.com.")

Accenture continues streak with CIO 100 Award for sixth year

### Accenture continues streak with CIO 100 Award for sixth year

For the 6th consecutive year and 16th time overall, Accenture has been honored with the CIO 100 Award, recognizing its IT and business innovation.

[Explore more](https://event.foundryco.com/cio100-symposium-and-awards/awards/ "This opens a new tab away from Accenture.com.")

A Leader in Forbes America’s Best Management Consulting Firms

### A Leader in Forbes America’s Best Management Consulting Firms

Accenture has earned a perfect 5-star rating in Forbes America’s Best Management Consulting Firms, excelling in Innovation & Growth.

[Explore more](https://www.forbes.com/lists/best-management-consulting-firms/ "This opens a new tab away from Accenture.com.")

Reigning supreme in Fortune’s World’s Most Admired Companies

### Reigning supreme in Fortune’s World’s Most Admired Companies

Accenture tops the Consulting industry and ranks No. 30 overall in Fortune’s World’s Most Admired Companies, achieving its highest position yet.

[Explore more](https://fortune.com/ranking/worlds-most-admired-companies/ "This opens a new tab away from Accenture.com.")

Recognized as one of the Best-Managed Companies

### Recognized as one of the Best-Managed Companies

Accenture is celebrated as one of The Wall Street Journal’s Best-Managed Companies, recognized for its exceptional corporate effectiveness in innovation.

[Explore more](https://drucker.institute/rankings-2023/ "This opens a new tab away from Accenture.com.")

17 Red Dot Design Awards won, 5 Best of the Best

### 17 Red Dot Design Awards won, 5 Best of the Best

Accenture has won 17 Red Dot Design Awards, including 5 "Red Dot: Best of the Best" honors, for outstanding creativity and innovation in design.

[Explore more](https://www.red-dot.org/de/search?q=accenture "This opens a new tab away from Accenture.com.")
